The Fern Hotels & Resorts announces the addition of five new hotels in the Kashmir Valley. With these new additions, The Fern Hotels & Resorts embraces the essence of Kashmiri hospitality, aiming to provide guests with a seamless blend of luxury and serenity in this popular tourist destination, which welcomed over 20 million visitors in 2023.
Construction is already underway for two of these hotels: the 62-key Abraq The Fern in Dalgate, Srinagar, and the 50-key Zinc by The Fern in Tengpora Bypass, Srinagar. They are scheduled to open their doors in 2025 and 2026, respectively. Additionally, the brand has inked deals for three more hotels: the 65-key ABRAQ The Fern in Pahalgam, the 65-key Zinc by The Fern in Pahalgam, and the 65-key ABRAQ The Fern in Tangmarg, all of which are in the planning phase. These hotels will offer designed rooms with panoramic views of the valley and dining experiences that showcase local flavors, promising to captivate and delight every guest.
Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts, expressed excitement about the brand’s debut in the Kashmir Valley, emphasising their commitment to providing guests with immersive experiences rooted in Kashmiri culture and hospitality. According to him, The Fern Hotels & Resorts is not just a place to stay but a gateway to unforgettable adventures, serenity, and cultural exploration tailored to each traveller’s preferences.
Riyaz Ahmad Qadri, the visionary behind Abraq Group, shared his enthusiasm for the partnership, believing it will redefine luxury and hospitality in the region. This collaboration signifies a harmonious synergy between expertise and innovation, with Abraq Group leveraging The Fern Hotels & Resorts’ renowned hospitality management to elevate guest experiences across its properties.
Abraq Group, known for its excellence across various sectors including hospitality, healthcare, and infrastructure, continues to set industry standards and exceed expectations. Basant Sabu, Associate Vice President of Business Development at The Fern Hotels & Resorts, expressed gratitude for the opportunity to venture into the mesmerising Kashmir Valley. Committed to sustainability and responsible tourism, The Fern Hotels & Resorts aims to preserve the valley’s pristine beauty for future generations while offering guests an unforgettable experience.
The Fern Hotels & Resorts’ entry into the Kashmir Valley not only marks a milestone for the brand but also heralds a new era in the region’s hospitality landscape. With a focus on sustainability and community engagement, The Fern Hotels & Resorts is dedicated to preserving the valley’s natural beauty while providing guests with truly memorable experiences.
