Bhutan’s Pemako Hotels partners with BRANDit for expanding India presence

Pemako, a Bhutanese luxury hotel brand, has partnered with BRANDit to strengthen its presence in the Indian market by introducing its unique and transformative experiences to discerning Indian travellers through tailored sales and PR strategies.

Pemako’s two properties in Bhutan the flagship Punakha property and one in Thimphu—offer profound experiences where individuality, space, and time converge in retreats that promise renewal, rejuvenation, and awe. BRANDit, in partnership with Pemako, will help cultivate existing relationships with the travel trade and media to showcase the rich experiences of Pemako to the Indian market.
This partnership will broaden Pemako’s presence in the Indian market, leveraging BRANDit’s expertise in the region to implement targeted sales and PR strategies that maximize Pemako’s potential in India.

Vishal Pradhan, Operations & Marketing Manager of Pemako, expressed his enthusiasm for the partnership, “We are thrilled to collaborate with BRANDit, a renowned tourism marketing expert in India, who possesses an in-depth understanding of the country’s travel industry dynamics, surpassing most others. Their exceptional relationships with trade and media partners will be instrumental in driving growth across various traveller segments. As outbound travel continues to surge, our partnership with BRANDit will significantly enhance our presence in the Indian market.”

Lubaina Sheerazi, CEO & Co-founder of BRANDit, commented, “We are delighted to partner with Pemako, a brand that beautifully embodies the essence of Bhutanese culture, and offers transformative experiences that showcase the country’s rich heritage. Leveraging our extensive expertise and profound understanding of the Indian outbound market, we are confident in driving impactful strategies that will captivate the sophisticated Indian traveller, aligning perfectly with Pemako’s unique value proposition.”

This alliance also marks a significant step in establishing BRANDit’s expertise in managing portfolios in the hospitality segment. “It is an exciting time for us as we foster a new alliance with Pemako, a brand that embodies the essence of the Himalayan sanctuary. With our strategic insights and marketing acumen, we aim to create a lasting impact in the Indian market,” added Sheerazi.

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