Zimbabwe features stunning contrasts, from the impressive Victoria Falls to vast wildlife reserves and ancient ruins, making it a compelling travel destination in Southern Africa. Her Excellency Ambassador Stella Nkomo, Zimbabwe’s new ambassador to India, shares about the country’s flourishing tourism sector and its growing appeal to Indian travellers.
Naina Nath
With strategic marketing, improved accessibility, and diverse attractions, Zimbabwe is well-positioned to attract a growing number of international visitors. Zimbabwe invites you to explore its untold beauty and get mesmerised by its charms of wonders!
Performance growth
Zimbabwe’s tourism industry has witnessed remarkable growth. “The first half of 2024 witnessed a significant milestone for Zimbabwe’s economy, as tourism receipts emerged as the top contributor to the country’s GDP. This achievement signals a shift away from traditional sectors like agriculture and mining. Zimbabwe’s tourism sector continues to thrive, supported by infrastructure improvements and its ability to attract diverse tourists,” shares Ambassador Nkomo.
Up ‘n’ up: Tourist arrivals from India
Tourist arrivals from India to Zimbabwe have been impressive. “Zimbabwe has seen a remarkable surge in tourist arrivals from India, with numbers exceeding 17,000 in 2023. This increase highlights Zimbabwe’s growing appeal among Indian travelers, who are increasingly drawn to the country’s natural wonders and unique experiences,” shares Ambassador Nkomo.
Expanding wings!
“Zimbabwe Tourism is planning a multi-faceted marketing campaign in India, featuring roadshows in key cities to connect with travel agents and potential travelers. This campaign will include familiarisation tours for Indian travel professionals and media, influencer partnerships, and outreach to opinion leaders to enhance our visibility and attractiveness,” shares Ambassador Nkomo.
Zimbabwe’s tourism promotion efforts are extending beyond major cities. By focusing on Tier II and III cities, Zimbabwe aims to diversify its market and engage with a broader audience through product training and workshops. She shares, “We are tapping into the growing middle class, with increasing disposable incomes in these cities, to reduce dependence on tier 1 cities alone”.
Connecting travellers
Travel between India and Zimbabwe is convenient with semi-direct flights connecting through major hubs such as Dubai, Addis Ababa, Nairobi, Johannesburg, and Doha, among others. “Indian nationals can obtain a visa on arrival in Zimbabwe, making it a relatively hassle-free process for visitors. This simplicity boosts Zimbabwe’s appeal and is driving its growing popularity among Indian tourists,” shares Ambassador Nkomo.
Dedicated to Tourism
A new initiative to boost travel and tourism between India and Zimbabwe is the launch of a dedicated Tourism Desk at the Embassy. “We’re excited to introduce this Tourism Desk to support travel and tourism between our countries. The desk will offer comprehensive support to Indian travellers and travel agents, making travel plans easier and more efficient,” shares Ambassador Nkomo
Trend setters
Recent trends show a growing interest in ‘Workation’ trips, blending work and vacation. Ambassador Nkomo shares, “We’ve seen a notable rise in Workation trips, reflecting this new blend of work and leisure. Wellness tourism is also on the rise, with Zimbabwe hosting events such as the Victoria Falls Marathon, Troutbeck Triathlon, SkyRun Zimbabwe, and International Yoga Day. The country’s wellness spots offer unique experiences for those looking to rejuvenate and relax.”
“Zimbabwe offers much more than just the majestic Victoria Falls; it’s a treasure trove of natural wonders waiting to be discovered,” Ambassador Nkomo proudly shares. The country has it all—from stunning mountains and vast savannas to national parks and game reserves that are home to the Big Five. It also features historic sites such as Great Zimbabwe and the second-highest stone structure south of the Sahara, along with various monuments that showcase the country’s fascinating past.
Top five things to do (In a box)
- Tour of the Victoria Falls
- Game Drive
- Walking Safari
- Cultural Tour
- Sunset Cruise
