In a strategic move to capture the rapidly growing Indian outboundtravel market, Sabah Tourism Board partners with BlinkBrand Solutions to capture theoutbound potential of India.
The partnership aims to position Sabah, Malaysia’s hidden gem, as an ideal destination forIndian travellers seeking pristine beaches, exotic wildlife, and diverse cultural experiencesoffering exotic beach getaways.
Situated in the heart of Malaysian Borneo, Sabah offers an idyllic combination of sun, sand,and sea, alongside a wealth of additional attractions. Renowned for its pristine beaches,spectacular marine life, iconic landmarks such as Mount Kinabalu, and rich biodiversity withinits rainforests, the destination is a haven for nature lovers, adventure seekers, wildlifeexplorers, and cultural enthusiasts alike.
Sabah benefits from excellent connectivity to major Indian markets, providing convenient flightoptions to Kota Kinabalu via Kuala Lumpur through several reputable airlines such as MalaysiaAirlines, AirAsia, and Batik Air. Consequently, Sabah presents itself as an attractive short-hauldestination for Indian travelers.
Julinus Jeffery Jimit, CEO of Sabah Tourism Board, expressed his enthusiasm for the newpartnership: “India is one of the most dynamic outbound travel markets in the world, and weare excited to tap into its potential with BlinkBrand Solutions. Sabah offers a truly unique’mountain high to ocean deep’ experience, from the majestic heights of Mount Kinabalu at4,095 meters, a UNESCO Global Geopark rich in biodiversity, to Sipadan, one of the world’stop dive destinations with unparalleled marine life. In between, visitors can explore pristinebeaches, vibrant rainforests, exotic wildlife, rich cultural heritage, and community-drivenconservation tourism. This partnership opens up new opportunities to enhance Sabah’spresence in India and invite more visitors to discover the wonders of our beautiful destination.”
Noel Saxena, CEO of BlinkBrand Solutions, also shared his excitement about thepartnership: “We are privileged to partner with Sabah for the Indian market and to facilitategreater accessibility to this remarkable destination for Indian travelers. With the rising trend ofexperiential travel among Indian tourists seeking unique and unexplored destinations, wefirmly believe Sabah encompasses an array of attractions including fascinating wildlife,beaches, indigenous culture, and warm welcoming people. We look forward to forging strongties between Sabah and Indian Travel Fraternity, especially from focus cities like Delhi,Mumbai, and Chennai – with plans to extend outreach across India”
As part of the strategic focus on India, BlinkBrand Solutions will spearhead efforts to increaseawareness and drive travel demand to Sabah. This includes targeted campaigns, tradeengagements, and collaborations with key stakeholders in the Indian travel ecosystem.For more information on travel to Sabah, please visit www.sabahtourism.com orcontact BlinkBrand Solutions at info@blinkbrandsolutions.com
