The Japan National Tourism Organization (JNTO) Delhi office is excited to share the latest inbound consumption trends from the Japan Tourism Agency, revealing a surge in travel spending by foreign visitors.
Indian visitors to Japan are contributing significantly to Japan’s travel economy. Indian travellers spent 19.2 billion yen (approx. ₹10,768 million) during the April-June period of 2024, a remarkable 120.7% increase from the pre-pandemic levels in the same period of 2019, and a 63.1% rise compared to 2023.
In the April-June 2024 period, overall travel consumption reached an impressive 2,140.2 billion yen (approx. ₹1.2 million crores), reflecting a 73.7% increase compared to the same period in 2023 and a 68.8% rise fromthe same period in 2019.
Indian visitors travel trends in Japan:
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This survey highlights India’s strong and growing interest in Japan as a travel destination. Commenting on the Growth: “The increase in spending by visitors from India is a testament to the country’s prosperity and growing affluence. We are optimistic that this trend will contribute to the continued growth and development of the tourism sectors in both India and Japan. Notably, accommodation constitutes a significant portion of travel spending by Indian visitors. Japan boasts numerous world-class hotel brands that offer exceptional service and are ideally located for both leisure and business travelers. We sincerely hope that more Indian tourists will choose to experience Japan’s outstanding hospitality and services. India remains one of the most promising markets for inbound tourism to Japan” said Ryo Bunno, Executive Director JNTO Delhi Office. “These numbers demonstrate the increasing appeal of Japan to Indian travellers, for leisure including its rich cultural, food, and shopping experiences.”
As part of JNTO’s ongoing efforts to attract Indian visitors to Japan, the Japan Travel Fair, a B2C event, was organized last month at Pacific Mall, Tagore Garden, New Delhi. Next month, we plan to conduct a three-city roadshow for Indian travel agents. During these roadshows, we will provide agents with in-depth training and detailed information about Japan, enabling them to offer customized travel packages tailored to Indian travellers, including vegetarian-friendly cuisine and family-friendly tours. The JNTO Delhi office remains committed to promoting Japan as a premier destination for Indian travellers, ensuring that Japan’s rich offerings cater to the diverse and dynamic needs of this growing market.
