Ethereal, regal and exquisite, Shahpura Hotels and Resorts set the gold standard in luxury hospitality worldwide. Travel Turtle team spoke to Prince Digraj Singh Shahpura, Director, Shahpura Hotels about his incredible journey to build an unprecedented empire.
Walking into the heart of heritage and luxury, Shahpura Hotels and Resorts will transport you to a different era, while creating a perfect balance of modernity whilst the legacy untethered. Marvellous architectural relevance and bespoke hospitality, Shahpura Hotels are known for their class apart services enlightening the guests on a journey.
An extension of the legacy
As the travel industry experiences a significant resurgence after battling for more than two years owing to Covid limitations, The Shahpura Hotels and Resorts have outlined a strategy to aggressively expand its reach in the coming two to three years. Along with plans to grow its domestic market, Shahpura Hotels and Resorts plan to leave a huge impact in nations that have a sizable Indian community or draw tourists from India, such as the Middle East. The group is known for having the Best Luxury Heritage Hotels and Luxury Boutiques.
Shahpura Hotels and Resorts have a Collection of 15 Hotels in Pan India. With 15 more Hotels being added by 2024, Shahpura Hotels are creating a mark for travellers to browse through history through their eyes. Digraj shares his expansion plans for his legacy and says, “Shahpura is focused on sporting products which are luxury and not exceeding 100 rooms to provide that over-the-edge quality. We presently have 15 operative hotels in India, along with 20 more under development in over 30 locations across India, the Middle East, Maldives, and Thailand.”
Indulge through a trail of traditions
Protecting and safeguarding one’s heritage is the purpose behind creating the Shahpura brand. Digraj has successfully preserved the ancestor’s past while giving the hotels a fresh appearance and upholding family traditions. He has built a dominion in the hospitality industry and expanded it to include 12 opulent hotels and restaurants.
He enlightens us regarding his company’s aggressive expansion and shares, “We have opened new hotels in Mumbai, Goa, Munnar, Bangalore, etc. Additionally, we are looking for several historic havelis and homes in Pondicherry, Amritsar, Himachal, and Varanasi. These havelis will be renovated without compromising their grandeur and tradition. We have a way to safeguard and preserve old customs which helps us to deliver the travellers with significant connections through history.”
Stretching arms internationally
Creating value for the heritage internationally is a tricky task, but when done meticulously it can show wonders. Talking about the intentions for international growth, he says, “We soon intend to open our first international hotel in Dubai as part of our global expansion plans. Santorini Islands, London, and other places are also in line. We are looking into strategic collaboration options in important international markets that have significant customer crossover with India.”
Branches of the tree
Shahpura Hotels and Resorts have launched seven sub-brands that have been developing in terms of hospitality and services. They plan to give travellers a wholesome experience under their brand. Shahpura Wilderness Retreat, Shahpura D-Divine, Shahpura Biz Nest, Shahpura Wellness Retreat, Shahpura Boutique, Shahpura Nomadic, and Shahpura Heritage are the sub-brands that are responding well to the revamp module and travellers are enjoying the journey delivered by them. Digraj spoke to us about an addition to hotels, which is their restaurant franchises under the name, Shekha’s! “The name Shekha’s is a tribute to the Shekhawat clan that claims descent from the great Rajput Warrior Maharao Shekha Ji. Shahpura being Head Seat of Shekhawat Clan, pays tribute to its ancestors,” shares Digraj.
The property is integrated with top-tier modern luxury, retains its original splendour, and provides an experience like never before to discerning visitors from over the world. The surrounding area is created to mirror Shekhawati architecture and enable one to relate to the area and its rich architectural and design traditions embedded with luxury and royalty beyond imagination! Shahpura Hotels & Resorts targets aggressive expansion plans in the next two to three years. Post covid has been amazing in terms of revenue, the group has touched figures that beat figures of past so many years.
