As travel picks up pace, the connection between India and France deepens, fuelled by immersive experiences, vibrant campaigns, and a shared tapestry of cultural richness. Sheetal Munshaw, Director India, Atout France shares why France is a favourite destination for Indian travellers.
By Bharti Sharma
France and India share a dynamic bond, where cultural exchanges and thriving tourism paint a vivid picture of connection and discovery. In 2022, India ranked as the 15th largest source market for France, with nearly 550,000 Indian visitors, a significant recovery from pre-pandemic highs of 700,000 in 2019. This steady rise is testament to India’s evolving love affair with France. “France has consistently been a favourite destination for Indians, not just for its iconic landmarks but for the experiences that celebrate life in the French way,” says Sheetal.
A kaleidoscope of possibilities
For decades, Paris, with its Eiffel Tower and chic boulevards, was the major attraction of France for Indian travellers. However, modern Indian tourists are exploring deeper into the heart of France. From the pristine beaches of the Riviera to the rustic vineyards of Burgundy, the allure is undeniable.
Sheetal explains “Today’s Indian travellers seek more than just a selfie at the Eiffel Tower. They want to live such as Parisians, indulge in culinary classes, and immerse themselves in the art de vivre. The rise of culinary tourism, vineyard stays, and unique experiences such as grape stomping during harvest season has broadened the horizons of what France offers to its Indian visitors.”
The wedding bells of France
France has emerged as a dream wedding destination for Indian couples. Its romantic landscapes, opulent châteaux, and the inimitable charm of the French Riviera provide the perfect backdrop for lavish celebrations. She shares, “We are focusing heavily on promoting France as a wedding-ready destination. Recent collaborations with Indian wedding planners and platforms such as Wedding Sutra showcase France’s ability to host extravagant Indian weddings that blend tradition with elegance.”
Work and play!
Beyond leisure, France has also become a significant player in MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism and a favoured destination for film shoots. Sheetal talks about the increasing interest of companies from India and shares, “MICE has evolved into a five-star market, and Indian corporate groups are exploring France not just for its infrastructure but for its unmatched luxury. From hosting team-building exercises in the Alps to showcasing the vibrancy of Cannes for product launches, France caters to corporate needs with panache.”
The French landscapes have also graced the silver screens of Bollywood and OTT platforms, further fuelling aspirations among Indian travellers.
A toast to France’s vineyards
France’s global reputation as a wine paradise is being increasingly appreciated by Indian visitors. Burgundy, Bordeaux, and Champagne are now familiar names on Indian travel itineraries. Sheetal shares, “Indians are eager to experience wine tourism, from tastings to vineyard stays. Interestingly, while wine consumption declines in Europe, it is gaining traction in India, leading to heightened interest in France’s wine-producing regions.”
Unveiling France’s hidden gems
The thirst for offbeat destinations has brought lesser-known French locales into the limelight. Sheetal highlights, “Places such as Deauville, Biarritz, and Ile de Réunion offer unique experiences, from surfing to serene coastal retreats, attracting the curious Indian traveller. With growing awareness of these hidden gems, Indian tourists are rewriting the narrative of travel in France, venturing beyond the usual paths.”
The mountainous charms
The French Alps, traditionally a winter haven, are now being discovered for their year-round appeal. Indian tourists, especially families, are drawn to skiing, sledging, and even summer treks in the Alps. Sheetal draws attention to the snowy peaks and shares, “Destination Montagne, our showcase, emphasises the Alps’ all-season allure, tapping into India’s growing appetite for active and scenic holidays. This is complemented by the surge in popularity of Christmas markets and snow activities, making France an irresistible winter wonderland.”
Immersive luxury experience
Luxury in France has evolved to emphasise authentic and immersive experiences. From boutique château stays to gastronomic adventures, Indian travellers are redefining indulgence. Sheetal shares, “It’s no longer just about upscale hotels. Indian tourists seek to engage with France’s culture, from its gastronomy to its fashion. The concept of experiential travel resonates deeply with the Indian audience, driving them to explore France’s timeless sophistication.”
A perfect partnership
The Indo-French relationship transcends tourism. With 42 direct flights and seamless visa processes, accessibility is a cornerstone of France’s popularity. Sheetal elaborates, “France and India share a unique connection, celebrated through cultural exchanges and bilateral relations that are at their strongest. The introduction of UPI payments across iconic locations such as the Eiffel Tower has further enhanced the convenience for Indian travellers.”
What the future holds
France’s vision for Indian tourism includes tailored campaigns, strategic partnerships, and innovative e-learning programs like France Connoisseur. She adds, “Our aim is to empower travel agents and enthusiasts with tools to curate bespoke experiences for Indian travellers. From themed FAM trips to collaborative events, France’s commitment to the Indian market is unwavering.”
The story of France and India is one of mutual admiration and evolving aspirations. From wine trails and Alpine retreats to wedding extravaganzas and culinary delights, France offers a world of possibilities to the Indian traveller. Sheetal concludes, “This is the most exciting time for Indo-French tourism. As France continues to enchant and innovate, it invites Indian travellers to embrace its essence—one unforgettable experience at a time.”
