In a world where travel has become more accessible and global connections continue to strengthen, Vietnam Airlines is soaring high, embracing the Indian market with a renewed sense of purpose. Nguyen Trung Hieu, Country Manager India, Vietnam Airlines, shares insights into the airline’s journey.
Tripti Jain
The national carrier of Vietnam has made substantial strides in the Indian travel space, recognising the immense potential India holds as a rapidly growing outbound market. With the recent introduction of the Airbus A350 on key routes between India and Vietnam, the airline is positioning itself to cater to the burgeoning demand.
A growing affinity between India and Vietnam
The bond between India and Vietnam is one that goes beyond trade. There’s a cultural resonance, a shared appreciation for history, and a mutual curiosity about each other’s landscapes and traditions. This deepening relationship is reflected in the rising number of Indian travellers choosing Vietnam as their destination. Hieu explains, “India is one of our most important markets. We see a growing interest in Vietnam not just for its stunning landscapes but also for business opportunities. The Indian traveller is curious and adventurous, and Vietnam offers a diverse palette – from the serene beaches of Phu Quoc to the bustling streets of Hanoi. This market holds incredible potential, and we’re committed to building on the strong connection that already exists between our two nations.”
Vietnam was reported as the ‘Most Searched Destination for Indians in 2023’ according to Google Trends, a clear indication of how the country has captured the imagination of Indian travellers. The ease of connectivity and the growth of Vietnam Airlines’ network have only made the destination more accessible.
Expanding horizons with the Airbus A350
One of the key milestones in Vietnam Airlines’ India strategy has been the introduction of the Airbus A350 aircraft on routes connecting Delhi and Mumbai with Hanoi and Ho Chi Minh City. The A350, known for its spacious cabins and advanced features, marks a significant step towards enhancing the travel experience for passengers. Hieu believes that this move will unlock even greater growth in passenger volumes from India. He shares,”The Airbus A350 represents not just a technological upgrade but also our commitment to offering the best to our passengers. With increased capacity and state-of-the-art amenities, we expect to see a substantial increase in Indian travellers. We’re looking at XX per cent growth in passenger numbers from India in the next few years, thanks to the increased demand for direct flights and the premium experience that this aircraft offers.”
This strategic expansion, with 14 weekly flights from Delhi and Mumbai, positions Vietnam Airlines as a strong player in connecting the two countries. The airline is also exploring potential connections with other major Indian cities such as Bengaluru, Hyderabad, and Chennai in the future.
Creating memorable experiences in the skies
For Vietnam Airlines, it’s not just about getting passengers from one destination to another; it’s about making the journey itself a memorable experience. Known for its impeccable in-flight service and award-winning hospitality, the airline ensures that every touch point reflects Vietnamese warmth and tradition. “At Vietnam Airlines, we take pride in offering a uniquely Vietnamese experience from the moment a passenger boards our flights. Our carefully curated menu, featuring both Vietnamese and international cuisine, reflects our dedication to culinary excellence. The A350’s spacious and luxurious interiors, coupled with our world-class service, make the journey as special as the destination,” shares Hieu.
This focus on comfort and luxury is further emphasised by the airline’s recognition as a Skytrax 4-Star airline and its membership in the prestigious SkyTeam global airline alliance. Vietnam Airlines is also ranked among the top 20 airlines in the world for service quality, a testament to its commitment to enhancing the passenger experience.
A strategic approach to growth in India
Vietnam Airlines’ marketing strategy in India is multifaceted, leveraging digital platforms, influencer partnerships, and collaborations with hospitality brands. The airline also maintains a strong presence at key travel expos, reinforcing its brand visibility among Indian consumers. Hieu elaborates on the airline’s approach and shares, “Our strategy in India is cantered around building long-term relationships with our travellers. We’re actively engaging in joint promotions with hotels and travel agencies, as well as collaborating with influencers to showcase the beauty of Vietnam. Additionally, our participation in travel expos allows us to directly connect with potential customers and showcase what makes Vietnam Airlines special.”
Special promotional fares and tailor-made travel packages further entice Indian travellers, who are increasingly seeking unique, immersive experiences. By offering a seamless travel experience from booking to boarding, Vietnam Airlines is effectively meeting the needs of the modern Indian traveller.
A bright future
As Vietnam Airlines continues to expand its footprint in India, the future looks promising. With plans to introduce more routes, increase flight frequencies, and invest in the latest aircraft, the airline is on track to becoming the preferred carrier for Indian travellers bound for Vietnam.
“We are excited about what the future holds. India’s potential as a market is immense, and we are here for the long run. Our aim is not just to transport passengers but to create unforgettable experiences that reflect the spirit of Vietnam,” concludes Hieu.
As the skies between India and Vietnam become even busier, Vietnam Airlines stands at the forefront, bridging cultures, enhancing connectivity, and offering Indian travellers an unparalleled experience.
