T&A Consulting has been appointed as the official Indian Marketing Representative for Tourism Western Australia (TWA) through a competitive tender bid process. T&A Consulting will be responsible for defining and executing TWA’s trade marketing and public relations in the market as of Monday 28 November for an initial six-month period.
Commenting on the appointment, Tourism Western Australia Managing Director Carolyn Turnbull said, “We are excited to have T&A Consulting as our partner in India to promote TWA’s value proposition to tour operators, online travel agencies, and consumers at large. The team at T&A demonstrated a deep understanding of TWA’s positioning and proposed an integrated approach that will elevate Western Australia in the minds of Indian travelers. We look forward to working with them.”
Tarun Gupta, Global Managing Partner at T&A Consulting says “T&A is delighted to work with Tourism Western Australia as their partner in India. Both countries have vastly expanded areas of collaboration and tourism is a key enabler for the people-to-people connection. Western Australia with its immense geographical beauty, rich historical lineage, and of course the vibrant metropolis of Perth provides a compelling proposition for the Indian traveler.”
