Euromic, the association of many of the world’s most celebrated DMCs turns 50 this year and is looking forward to both marking this incredible milestone and to the next 50 years. It was at a meeting in Paris on February 4th,1973 that an initiative was proposed and actioned to create an association focused on the young and fast-growing incentive market from North America.
The name EUROMIC was chosen that day, and from then to now, all who have been in euromic have worked to ensure it stands for quality, professionalism, delivery and excellence.
The founders – 9 of them from across Europe (and all from the Common Market Travel Association) – moved quickly and held the inaugural meeting in Basel, March 31st, 1973, establishing the association from notion to reality. By the end of the year, they had already published the first EUROMIC directory – a full print run of 250 featuring 10 destinations in the year that two other great industry institutions mark 50 years ‘service’, euromic stands alongside both with a shared heritage, history, quality, legacy, and future.
