The Adventure Tour Operators Association of India (ATOAI) in association with Indiatourism Mumbai, Ministry of Tourism, Government of India concluded its highly anticipated Seminar & Adventure Tourism Roadshow in Mumbai on 13th July 2023. The event brought together adventure travel enthusiasts, industry professionals, and stakeholders from across the country for a day filled with inspiration, knowledge sharing, and networking opportunities. With a focus on promoting best practices and enhancing skills in selling adventure tourism products, the event proved to be a resounding success.
The ATOAI Seminar & Adventure Tourism Roadshow provided a platform for participants to exchange valuable insights and experiences. The engaging sessions on best practices and selling adventure travel captivated attendees, equipping them with practical tools and strategies to excel in their respective ventures. Industry experts shared their expertise, shedding light on effective marketing techniques and emphasizing the importance of offering authentic adventure experiences to travellers with risk mitigation & sustainability as two key pillars.
The event’s highlight was the presence of authentic sellers of adventure products. Exhibitors showcased a wide range of thrilling adventure tourism experiences, from adrenaline-pumping activities to awe-inspiring expeditions. Attendees had the opportunity to interact directly with these sellers, gaining first-hand knowledge and understanding of the incredible adventures available across the country. The event served as a catalyst for forging new partnerships and collaborations within the adventure tourism industry.
The First Aid, CPR & Wilderness Responder & Responsible Adventure Travel course is a two-day program spanning 16 hours. It is a certified course aimed at providing participants with the necessary skills to respond to emergency situations in the wilderness. The course includes comprehensive training in first aid, CPR, wilderness response techniques, and responsible adventure travel practices. 30 participants were certified.
The ATOAI Seminar & Adventure Tourism Roadshow emphasized inclusivity, welcoming individuals from various backgrounds and roles within the adventure travel sector. The diverse participation fostered a vibrant and collaborative environment where networking and relationship-building thrived. Participants had the chance to connect with like-minded individuals, exchange ideas, and explore potential synergies, thereby paving the way for future growth and development in the industry. Adventure Sports Cover 360 has been recognised as ATOAI Adventure Insurance and Rescue Partner for this roadshow.
Ajeet Bajaj, President of ATOAI, expressed his satisfaction with the event’s outcome, stating, “We are extremely pleased with the success of the ATOAI Seminar & Adventure Tourism Roadshow. This event provided an invaluable platform for adventure travel enthusiasts and industry professionals to come together, learn from each other and build meaningful connections. By sharing best practices and promoting authentic adventure experiences, we are confident that we will contribute to the growth and enhancement of the adventure tourism industry in India.”
The ATOAI Seminar & Adventure Tourism Roadshow marks another significant milestone in ATOAI’s commitment to promoting responsible and sustainable adventure tourism practices in India. The event showcased the immense potential of adventure travel in the country and highlighted the natural beauty and cultural richness that awaits travellers.
