Tourism marketing and representation will never be the same in India’s tourism landscape. Blinks Brand Solutions announces its entry into the travel and tourism market where it will represent destinations and products in the Indian market in order to boost their visibility and visitation. What sets Blink Brand apart is that it will closely engage and work with the entire eco-system in the travel and tourism representation, including the destination marketing and representation companies, as well as its strategic focus on data, analytics and deep learning in every sales and marketing activation.
Announcing the initiative, Noel Saxena, CEO & Co-founder of Blink Brand Solutions, said, “We are not here to claim that we will redefine tourism or destination marketing. But simply put what definitely does differentiate us is that we know our job well, and in keeping with how technology is opening new avenues and opportunities to leverage in order to achieve destinations’ and suppliers’ source market objectives. We promise innovative and ingenious solutions to our client’s needs. We are more than geared for wacky PR stunts, ingenious influencer collaboration and innovative campaigns. At the same time, we also have the wherewithal and capability to deliver out-of-the-box solutions. Building destination and product awareness and piquing interest are our speciality. Once we know what our partners want and expect from us, and we commit, we just deliver.”
Blink Brand Solutions will be India’s most innovative travel and tourism marketing and consulting company. While its key objectives will be to enable destinations and suppliers to reach more trade partners and sync their market development plans with well-crafted market-specific strategies for effective market penetration, its key claims to fame is innovation in sales and marketing promotion through real-time data-driven insights, analytics, deep learning, into customers’ behaviours and preferences in order to help the client take informed and assured decisions, be them the trade or end consumers. Blink will address the lack of access to high-quality, filtered and segregated trade data and help create a greater economic impact for the destinations and suppliers by optimizing clients’ marketing strategies and driving incremental revenue.
“One of the major challenges for the clients is the lack of access to quality data. It is only worsened by the current ecosystem in the travel representation and marketing space. We have comprehensively addressed this challenge and are fully equipped to bring quality real-time data, filtered and segregated, to suit clients’ requirements and marketing objectives in order to help them make targeted and precision marketing. Our approach is unique because we source these high quality and real-time data from our leading industry partners active in both, B2B and Consumer space in order to help destinations and suppliers optimize their marketing strategies,” Saxena said.
“It is very important to understand who we are. And we are definitely not the conventional destination marketing or representation companies that are seen today. Yes, we are in the Representation and destination marketing space. But that’s not all. We firmly believe in cooperation and not just competition. And therefore, we will also engage with other destination marketing companies, be it for data intelligence, vendor support or any other areas we can cooperate,” the Blink CEO added.
