Dubai Tourism has launched a new global campaign, “Dubai, Who’s Ready,” highlighting the city’s diverse and compelling offerings through the perspective of popular South Korean actors Park Shin-hye and Park Hyung-sik. The campaign, released on the Dubai Tourism official social media channels, showcases the actors, who starred as a couple in the recent hit drama ‘Doctor Slump,’ exploring Dubai’s breathtaking sights and attractions, and experiencing its culture and heritage.
Invited as ‘Dubai Friends’ earlier this year, Park Shin-hye and Park Hyung-sik visited Dubai to discover the city and film this captivating campaign. The storyline follows the couple as they meet by chance at the Palazzo Versace Dubai’s outdoor pool and embark on an unplanned adventure across the city. Through their experiences, they grow closer, exploring Dubai’s rich culture and iconic landmarks.
The video highlights several of Dubai’s most renowned attractions and opens eyes to less familiar sights and areas of the city. Among the locations featured are the futuristic Museum of the Future adorned with beautiful Arabic calligraphy, the historic Al Fahidi Historical Neighborhood, where the city originally grew from, the luxurious Atlantis The Royal, and the Dubai Fountain show.
Away from the heart of the city itself, the film also features spectacular desert dunes, which provide the backdrop to explore Dubai’s history and wildlife.
Shahab Shayan, Regional Director Asia Pacific, Dubai Corporation for Tourism and Commerce Marketing, said: “Through the ‘Dubai, Who’s ready’ campaign, Dubai is leveraging the power of the K-drama format to present a city that can provide a stunning backdrop to everyone’s personal stories. We were delighted to welcome Park Shin-hye and Park Hyung-sik to Dubai to create this powerful films, and we hope viewers are captivated by Dubai just as much as they were. Beyond Korea itself, K-drama has a truly global appeal, and we expect this campaign to resonate in key markets internationally, enhancing Dubai’s attractiveness to audiences around the world.”
Actress Park Shin-hye, who took part in the campaign, shared her enthusiasm for Dubai, saying, “Everywhere I went, from the desert and Palm Jumeirah to Al Seef, the Dubai Fountain Show, and Burj Khalifa, there was so much to see and do. My time in Dubai was incredibly enjoyable, and it’s such an attractive place that I definitely want to visit again.” She continued, “I hope those who watch the video are inspired to travel to Dubai and create their own unique experiences and cherished memories.”
Actor Park Hyung-sik also reflected on his experience, stating, “My time in Dubai felt like a dream. I was captivated by the towering buildings that glimmered from day to night. The clear skies and the sunset over the endless sea are memories I won’t soon forget.” He added, “I’m happy and grateful to have experienced the many charms of Dubai.”
Campaign Assets:
Campaign Video : https://youtu.be/41QoJYJIoOc
Campaign Video : https://youtu.be/eCnvlUAeO4I
About Dubai’s Department of Economy and Tourism (DET)
With the ultimate vision of making Dubai, the world’s leading commercial centre, investment hub and tourism destination, Dubai’s Department of Economy, and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for the global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators. Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become the world’s best city to live and work in by promoting its diverse destination proposition, unique lifestyle, and outstanding quality of life, overall.
DET is the principal authority for the planning, supervision, development and marketing of Dubai’s business and tourism sectors. It is also responsible for the licensing and classification of all types of businesses, including hotels, tour operators and travel agents. The DET portfolio includes Dubai Corporation for Tourism and Commerce Marketing, Dubai Festivals and Retail Establishment, Dubai Industries and Exports, Dubai Investment Development Agency (Dubai FDI) and Dubai SME, as well as Dubai College of Tourism, Dubai Calendar and Dubai Business Events.
