In Patna, Bihar, EaseMyTrip.com opened its first physical retail location. The company’s expansion objectives and goal to attract clients who want a “meet and greet” style of experience are both supported by this strategic move.
The new office has been opened in the prestigious Maharaja Kameshwar Complex on Frazer Road in Patna as the brand is eager to expand its footprint and scale its activities. The shop will provide high-profile services including booking flights and hotels, getting bus, train, and group tickets, and getting vacation, cruise, and charter packages. The Patna location of EaseMyTrip will also provide the additional services of visa application and associated formalities.
Rikant Pittie, Co-Founder of EaseMyTrip, commented on the matter, saying, “We are pleased to formally launch our first store in Patna as we plan to create a strong pan-India presence through our franchise model. One of the major milestones towards the long-term goal of increasing footprints in the Indian market is this.”
The business announced the opening of offline retail locations under its main franchise business in India at the beginning of this year. This strategy includes opening a store in Patna, which will enable the business to give customers the chance to shop in-store.
