Oetker Collection, celebrated for its unique Masterpiece Hotels around the world, is proud to announce the upcoming opening of a new property in St Tropez, in partnership with owners the Pariente and Essebag families. With the name forthcoming, the hotel is set to debut in time for the 2027 season. Conceived as a peaceful sanctuary, the property unfolds like a hamlet featuring several small two-story outposts, each offering panoramic views of the sea, soothing vibes of the swimming pool and surrounding lush landscape.
The St Tropez debut will mark the latest jewel in Oetker Collection’s crown, following the recently opened Hotel La Palma in Capri and the soon to be unveiled Vineta Hotel in Palm Beach. This announcement signifies the company’s ongoing commitment to expand its footprint slowly and carefully, and only in the world’s most glamourous destinations. At Oetker Collection, each hotel has its own distinct DNA yet is united in the desire to provide peerless hospitality, creative gastronomy, and the unadulterated elegance and glamour that guests have come to expect from the company and its family of legendary hotels.
Optimally nestled between the iconic town of St. Tropez and the beautiful beaches of Pampelonne in Ramatuelle (both an easy 5 mins drive away), the hotel will be reconstructed at the former site of Le Mas Bellevue St Tropez. Featuring 53 rooms and suites each with a private terrace or patio, the site will be home to an oversized infinity swimming pool, an expansive wellness facility, exciting bar and restaurant and offer breathtaking views of the surrounding landscape and the sea. Guests can look forward to an authentic Provencal experience full of local flavours and sights in an ambiance that exudes glamour and authentic elegance, with both the premises and the gardens showcasing natural materials, inclusive of aged tiles, local stones, climbing vegetation and wooden pergolas.
Olivier Raffaëlli, founding partner of Triptyque, the French-Brazilian architectural firm renowned for its naturalist approach, envisioned it as a place where the soul of Saint-Tropez comes to life through its architecture, with an underlying ambition to create a sanctuary where the sea, the earth, and the sun bond in perfect harmony.
Raffaëlli comments: “The hillside embracing the hotel is not just a backdrop but an integral part of the experience. It offers precious intimacy and panoramic views of the sea, like a well kept secret. Natural elements – stone, wood, Mediterranean vegetation – were chosen to enhance this sense of belonging to the land.” The landscape itself becomes an extension of the architecture, blurring boundaries between interior and exterior spaces. He continues: “Every space within the hotel, from the rooms to the shared areas, was designed to provide a fully immersive sensory experience: the softness of the light, the scent of pine trees, the whisper of the breeze.”
Designed by French interior designers and architects Patrick Gilles and Dorothée Boissier of Paris-based studio Gilles & Boissier, the hotel will offer a sophisticated yet understated retreat, where everything breathes tranquility and serenity. Boissier makes the comparison to the experience of a sailboat, “A simple gesture brings the water close enough to feel the sea spray softly caress your face. Everything here is immediate, near, as if immersed in the essence of simplicity. Unlike a yacht, where layers separate you from the sea, here, everything is within reach. An invitation to embrace the essentials, embodied in the hotel’s philosophy: “What you have is all you need”.
Inspired by the typically Tropezian atmosphere, the design language of Gilles & Boissier reveals itself through a subtle interplay of materials and textures. The lobby will showcase textured plaster walls adorned with delicate patterns and a white stone floor. Roman inspired arches will stand alongside warm wooden beams, reminiscent of authentic Provençal farmhouses. Each detail is conceived to embody a harmonious balance between elegance and rustic simplicity.
In the rooms, arched windows open onto terraces with stunning sea views. Boissier continues: “Raw, brushed, and molded wood panels embrace the room like a jacket carefully placed on bare shoulders, bringing warmth and comfort. The straw headboard will complement the soothing colors of the room, while rope, a recurring design element, will gracefully adorn many details. The colors of Saint-Tropez; delicate pastels, warm ochres, and subtle pinks combine harmoniously with the sunlit, red-tiled roofs”.
Guests will revel in the luxury of a secluded setting, with the hotel designed to remain discreetly hidden from view, creating a private yet convivial cocoon. The grounds will feature native plants, olive trees, and artfully landscaped gardens, furthering the hotel’s commitment to preserving the area’s natural environment.
Timo Gruenert, CEO of Oetker Collection, adds: “We are simply delighted to have such a trinity of new projects, from recently launching Hotel La Palma in Capri, to our forthcoming first US hotel with The Vineta Hotel in Palm Beach, and now St Tropez – all are bywords for glamour and destinations beloved by many of our dear guests. The St Tropez hotel contains all the ingredients of a true masterpiece, and we look forward to creating an unparalleled haven that embraces both the laid-back authenticity and sophistication of the region.”
