The G-20 offers the best opportunity for India to showcase its culture, history, and tourism potential and to position itself as a major tourist destination in the world. India will be soon presiding over the G20 from December 2022 to November 2023. We will host over 200 meetings across 55 cities during this period. These meetings are also proposed to be held in several states of the northeast including. Union Tourism Minister Shri G Kishan Reddy said this during his address in the inaugural session of the 10th ITM for the Northeast Region on 17th November 2022 in Aizawl today. He further added that among the G20 member countries, China, Mexico, India, South Africa, and Indonesia are projected to expand their tourism industry post-COVID. With our presidency, we definitely can stride ahead of these 4-5 countries to build the rightful place of India’s tourism industry in the global arena. We must plan to showcase our Northeastern Cultural Richness while welcoming the world to our country. This International Tourism Mart 2022 will highlight the diverse tourist attractions and products offered in the 8 states.
Union Tourism Minister Shri G Kishan Reddy and Chief Minister of Mizoram Shri Zoramthanga jointly laid the foundation stone of the Aizawl Convention Center at Chite, PRASHAD Project in Mizoram and two Bamboo Link Roads during the inauguration of the ITM 2022 at Aizawl today. The Union Minister also launched the Mizoram Tourism Coffee Table Book on this occasion. MoS Tourism Govt of Mizoram Shri Robert Romawia Royte, Secretary Tourism Shri Arvind Singh, Senior economic adviser, Ministry of Tourism, Shri Gyan Bhusan, Smt. Manisha Saxena, Principal Secretary, Tourism Department, Government of Mizoram, and other senior officials of GoI and Govt. of Mizoram also graced the event.
During his address, Shri G Kishan Reddy also informed that India will also hold an investors’ conclave in 2023 to promote global investments and MICE tourism into the tourism sector. Our focus will be to increase global investments not only in the hospitality industry but to also promote Theme parks and entertainment centers, adventure tourism, cruise tourism, wellness tourism, winter tourism, etc.
Shri Reddy further informed that the Government of India has been providing financial assistance to the Northeast region for overall tourism infrastructure development, promotion of fairs/festivals, tourism-related events in the area, publicity campaigns, etc. The Ministry of Tourism has also formed a committee of active stakeholders in NER.
“Ministry of Tourism, Ministry of DoNER, and Ministry of Road Transport & Highways are developing 100 viewpoints in North East region. 22 viewpoints have been taken up for development at a cost of 49 crores. In Mizoram 9 viewpoints have been taken up for development at the cost of 12.78 crores. In addition to that Ministry of Road Transport & Highways is also in the process of developing viewpoints on their own”, Union Minister added.
Shri Reddy also informed that the Ministry of Defence through its Border roads organization is playing a crucial role in improving road infrastructure in the border areas. Border Road organization has taken the initiative of providing basic amenities to tourists visiting scenic locations by building Border Road organization cafes. Border road organization cafes are being built in 75 locations in the first phase. In the NE states, BRO cafes are being built at 25 locations in the states of Arunachal Pradesh, Sikkim, Manipur, Nagaland, and Assam.
Shri Reddy added that the Ministry of Tourism is emphasizing the development and promotion of tourism for the North-eastern States. Under Swadesh Darshan Scheme, the Ministry has sanctioned 16 projects in the Northeast region of India for a total amount of Rs.1337.63 crore.
“Close to 25% of SWADESH Darshan Projects have been sanctioned to Northeast states. Under PRASHAD Scheme, the Ministry has sanctioned approximately 200 crores for various projects in the region”, Union Minister added.
CM Mizoram Shri Zoramthanga said that from evergreen hills, dense bamboo jungles, lush green paddy fields and the Blue mountains Mizoram has an unpolluted environment and unpolluted atmosphere, which make the Mizo state one of the most beautiful places to visit in the northeastern region. Mizoram has great tourism potential, he said. CM also thanked the Central Government for approving several projects for the development of Mizoram including bamboo link roads and the Aizawl bypass.
Speaking on the occasion, Secretary of Tourism Shri Arvind Singh said that the tourism sector accounts for a higher share of women’s employment and entrepreneurship as compared to the whole economy. “Indian tourism industry contributes to around 4.7 percent of the country’s GDP and provides employment to around 31.8 million of inhabitants. If tourism’s contribution is increased to 10 percent of the GDP in India, it can create 26 million new jobs. According to World Travel and Tourism Council (WTTC), an investment of Rs.10 lakh can generate 47.5 jobs as against 12.6 in manufacturing”, he added.
Earlier briefing Media, Shri G Kishan Reddy informed that INR 58.63 crores have been sanctioned under the Swadesh Darshan scheme for the development of Thenzawl and South Zone and the development of eco-adventure circuit in the state of Mizoram. Under the PRASHAD scheme of the tourism ministry, Ministry has approved a project for the development of amenities for pilgrims, congregation area, facilitation center at Aizawl, Hangi Lunlen, Tlang- Prayer Mountain, Khuangchera puk, Reiek peak, and Khawruhlian. The cost is around Rs. 45 crores. He also informed us that a Task Force for Tourism promotion in the Northeast will be established soon.
Ministry of Tourism, Government of India is organizing the 10th International Tourism Mart (ITM) for the Northeast Region from 17th to 19th November 2022 in Aizawl, Mizoram. The objective of ITM 2022 is to highlight the tourism potential of the Northeast region in domestic and international markets. The three-day ITM event will be attended by North-eastern Tourism Ministers, Seniors Officials of North-eastern states, State Governments, and Heads of the Tourism & Hospitality Associations.
The International Tourism Marts are organized in the North-Eastern States on a rotation basis. Mizoram is hosting this Mart for the first time. The earlier editions of this mart have been held in Guwahati, Tawang, Shillong, Gangtok, Agartala, Imphal, and Kohima.
