Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, is touting the potential of Jamaica’s coffee in boosting visitor arrivals to the island.
Bartlett, who was speaking at the sixth annual Jamaica Blue Mountain Coffee Festival in Newcastle, St. Andrew, noted that the product could be a main attraction for tourists who are interested in experiential travel.
“For us in Jamaica to be able to attract a varied demography, all types of people from all over the world, we have to increase the offerings of experience and a key area that we can maximise this experiential tourism is coffee,” he said. He noted that coffee has the capacity to be utilised in many areas and “we want to tap into this very large and elongated coffee chain.”
The Minister said there is potential to build a coffee innovation town “right here in the hills of St. Andrew and possibly Buff Bay on the other side of the hill”, where the various attributes of coffee can be utilised to bring “economic well-being to people and to bring pleasure and joy and satisfaction”.
