The Korea Travel Fiesta 2024, organized by the Korea Tourism Organization (KTO)India, concluded its two-day spectacle at DLF Avenue Saket, setting new milestones for visitor engagements. The event left an unforgettable mark with its captivating performances, Korean beauty experiences, and culinary delights.
Held from October 19 to 20, the Korea Travel Fiesta 2024 attracted enthusiastic visitors eager to immerse themselves in the vibrant K-Wave. Actor Anushka Sen,a distinguished ambassador of Korea Tourism, added her star power to the event,energizing the crowd and celebrating Korea’s cultural heritage.
Korea Tourism Roadshow 2024: Advancing Business Alliances
On October 18, the Korea Tourism Roadshow 2024 took place at the Yashobhoomi Convention Centre, where nearly 400 participants from the Indian travel industry engaged in a remarkable 1,000+ successful B2B meetings with 17 exhibitors comprising of Destination Management Companies (DMCs), leading attractions such as the K-Beauty brand Jenny House, the JUMP performance team, and airlines like Korean Air and Air India. This platform fostered long-term business partnerships between India and Korea.
The Roadshow concluded with a Gala Night attended by over 350 guests,including key figures from the Indian travel industry. Super 30 Founder Mr.Anand Kumar, Padma Shri Awardee and Korea Tourism Honorary Ambassador,graced the evening with his presence, further solidifying the strong business tiesformed throughout the day. Joining him was Ms. Anushka Sen, renowned Actorand fellow Honorary Ambassador of Korea Tourism, whose presence added ayouthful energy to the celebration. The event also featured a special segment to honor KTO’s valued partners in the travel industry, including renowned OnlineTravel Agencies (OTAs) and established travel agents, who were recognized withawards for their significant role in promoting travel for Indians to Korea.
Mr. Myong Kil Yun, Regional Director (India & SAARC Countries), Korea Tourism Organization (KTO), shared his thoughts on the successful events: “Theoverwhelming response we received for both the Korea Tourism Roadshow and Korea Travel Fiesta 2024 has been truly remarkable. With approximately 800
visitors at the Roadshow and over 70,000 at the Fiesta, this year has proven thatthe bond between India and Korea continues to grow stronger. We look forward to creating even more memorable experiences for our Indian audience and deepening business collaborations in the tourism sector.”
Korea Travel Fiesta 2024: A Journey into Korean Culture
The Korea Travel Fiesta 2024 was a sensory delight for visitors. It featureddynamic K-Style Entertainment performances, including the popular One WayCrew’s K-Pop dance act and an exciting Comic Martial Arts show by JUMP, bothof which came specially from Korea to showcase the best of Korean culture. TheK-Beauty zone offered makeup sessions by top brands like Jenny House andAmore Pacific, while the K-Food Zone presented a rich array of Korea’s culinarytreasures.
The highly popular K-Stamp Rally Adventure took visitors through variousexperience zones, offering exciting K-merchandise as rewards. Adding to theexcitement was the K-Lucky Draw, held at the Opening Ceremony on October 19.Lucky winners took home coveted prizes, including a Samsung S24 mobile, aSamsung Galaxy Watch 7, and a round-trip flight ticket to Korea, courtesy of ThaiAirways.
With each year, the Korea Festival plays an essential role in fostering tourism andbusiness relations between India and South Korea. In 2023, South Koreawelcomed a growing number of Indian travelers, drawn by the country’s mix ofmodern attractions like Seoul’s bustling nightlife and the serene landscapes ofJeju Island. South Korea’s easy visa policies, direct flight connectivity, and itsdiverse entertainment, beauty, and food offerings have positioned it as a topchoice for Indian travelers.
