The Ministry of Tourism promotes the tourism destinations and tourism products of the country in a holistic manner both within the country and overseas markets. Promotions are also undertaken through the Website and Social Media platforms of the Ministry. The tourist destinations in the country are also amplified through the different promotional materials, films and other collaterals developed by the Ministry. Ministry of Tourism also participates in travel fairs/exhibitions held in overseas markets to showcase India’s tourism destinations and products. In addition, Ministry of Tourism releases media campaigns in important and potential markets overseas and within the country under the “Incredible India” brand – line, to promote various tourism destinations and products of the country.
The Ministry of Tourism launched the Swadesh Darshan Scheme for development of theme-based tourist circuits. A total of 76 projects have been sanctioned. The Ministry of Tourism has revamped the Swadesh Darshan Scheme as Swadesh Darshan 2.0 (SD2.0) with the objective to develop sustainable and responsible tourism destinations, following a destination & tourism-centric approach. In line with the scheme guidelines, the respective State/UT prepares State Perspective Plan and the Ministry of Tourism selects destination for development accordingly. The Ministry has notified 57 destinations in the country for development under SD2.0. The details of the projects sanctioned under the Swadesh Darshan 1.0 Scheme and the destinations notified under SD2.0 Scheme are at Annexure-I.
The Ministry of Tourism launched National Mission on Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive (PRASHAD) Scheme with the objective of integrated development of identified pilgrimage destinations. The scheme aimed at creation of pilgrimage/spiritual tourism infrastructure development at the identified destinations. A total of 46 projects have been sanctioned under the scheme. The details of projects sanctioned under the PRASHAD Scheme is given at Annexure-II.
