Mohamed Bassam Adam, who assumed the role of Deputy Managing Director at the Maldives Marketing and Public Relations Corporation (MMPRC) in January 2024, has announced his resignation effective July 10, 2024. The decision follows structural changes under the government’s fiscal consolidation policy, which led to the dissolution of his role.
Addressing his departure on platform X, Bassam tweeted, “I am resigning with full respect for President @MMuizzu’s cost-cutting measures. I am proud of my tenure at @mmprc_corporate, where I worked to enhance staff well-being, boost destination marketing, and foster international partnerships. I am grateful for the support and opportunities.”
Despite the challenges of a government transition on November 17, 2024, which halted several projects, Bassam ensured the Maldives’ successful participation in the 2024 ITB Berlin fair. Industry experts and participants praised the Maldives’ pavilion, crediting Bassam’s leadership and the team’s collective hard work.
At the start of 2024, MMPRC planned extensive promotional activities and marketing fairs, significantly boosting tourist arrivals. In January 2023, the Maldives welcomed 172,000 tourists. By January 2024, this number surged to 192,000, reflecting a promising trend that continued positively through June 2024. This surge in tourist arrivals can be largely credited to the collaborative efforts and strong leadership under Bassam’s direction.
In January 2024, the social media dispute fuelled by hyper-nationalism in both India and the Maldives had adverse effects on bilateral relations, including tourism. “Navigating the India-Maldives social media conflict was a testament to the resilience and unity of our industry. Despite the challenges, our collective efforts ensured that we maintained our position as a top tourist destination,” says Bassam.
Significant restructuring in MMPRC’s management in May 2024, amidst media reports of internal turmoil, saw Bassam appointed Acting Managing Director. His leadership during this period was marked by integrity and a steadfast commitment to due process.
Under Bassam’s leadership, significant changes were implemented to enhance employee well-being, including the ongoing introduction of a staff health insurance policy. He also promoted women’s empowerment in the Maldives and reinstated overtime for employees, underscoring his dedication to staff welfare.
When asked about his future plans, Bassam stated, “My efforts will continue to centre on tourism. My goals include advancing the Maldivian tourism industry, fostering global diplomatic and private sector relationships, and encouraging foreign investments. I am dedicated to elevating Maldives tourism to new heights, ensuring it becomes a year-round destination without off-seasons.”
