The Moroccan National Tourism Office (MNTO) reports a remarkable 41% year-on-year growth in the Indian market until June 2024, as reported in a recent analysis. This milestone marks the first year of MNTO’s operations in India, demonstrating an impressive start and setting a promising trajectory, with expectations of a 45% growth by the end of 2024.
In the first semester of 2024, Morocco welcomed 7.5 million tourists globally, representing a 15% increase. The target for the year is set at 15.5 million tourists. As part of its strategic objectives, MNTO aims to attract 100,000 Indian visitors by 2026.
Over the past year, MNTO has been actively engaging with the Indian travel industry and media. Recent roadshows in Delhi and Mumbai have been pivotal, fostering strong relationships with numerous tour operators and inviting esteemed media partners. These events have played a crucial role in raising awareness about Morocco as a premier travel destination.
In addition, MNTO made its debut at OTM 2024, one of India’s leading travel trade shows. The participation in OTM 2024 allowed MNTO to further strengthen its presence in the Indian market. The positive reception at the trade show underscores MNTO’s commitment to expanding its reach and influence in India.
Furthermore, MNTO organized a very successful trade FAM trip, providing firsthand experiences of Morocco’s unique offerings to key tour operators. This trip received excellent feedback and significantly contributed to the positive perception of Morocco among Indian travel professionals.
As part of its strategic plans for this year, MNTO is focusing on Morocco’s MICE (Meetings, Incentives, Conferences, and Exhibitions) capabilities. The office is targeting MICE companies to highlight Morocco’s potential as a premier destination for international business events.
Mr. Jamal Kilito, Country Manager of MNTO-India, expressed optimism about the increase in Indian arrivals to Morocco. He further added, “Morocco is a promising destination for Indian tourists. It’s encouraging to see Indian travelers, whether with family or solo, exploring the destination. With multiple trade engagements planned, Morocco has significant potential to attract honeymooners, MICE, and celebrations. In the coming months, we will accelerate our efforts in the Indian market, with plans to tap into the film industry for future collaborations.”
