The Taiwan Tourism Administration (TTA) has jumped into improving its appeal to the Indian market with great enthusiasm, making up for lost time. The tourist board recently wrapped up its multi-city road show, with the final leg ending in Bengaluru, India’s very own Silicon Valley, on April 19, 2024. The road show began with OTM earlier this year and continued with B2B trade networking events in Delhi and Mumbai.
The roadshow in Bengaluru followed another well-attended roadshow in another IT hub, Hyderabad, the previous day. The roadshows were particularly aimed at showcasing Taiwan’s MICE attractiveness and were well attended in all the cities amidst renewed interest and enthusiasm from travel fraternities as well as corporates and event organisers.
Speaking of the event, Joseph Cheng, Director of Taiwan Tourism Administration – Singapore Office, said, “Taiwan is a small country yet packs a huge punch as a destination for every segment of travellers, and particularly the MICE groups. An advanced economy and a developed Asian country, it’s an immensely powerful destination when it comes to mixing business with leisure and pleasure. Not only there are some great urban landmarks to host your events to the best of your satisfaction, but Taiwan also boasts great outdoor activities amidst its lush green mountain ranges, coastline and beaches, mountain lakes, exciting wellness offerings, it’s cultural treasures and heritage, and so much more.”
“Furthermore, it’s a very welcoming and competitive destination and adds great value to corporate events, conferences and conventions, and incentives tours,” he further added
The roadshow in Hyderabad, organized at the landmark Radisson Hotel in Banjara Hills on April 18, was attended by around 80 leading MICE and leisure companies. The Bangalore road show, the next day, was also attended by almost 100 leading tour operators, DMCs and event companies from the city. The event was organized at the iconic JW Marriott hotel. Both events kickstarted with destination presentation, interactive sessions and feedback, followed by further networking amidst evening cocktails and dinner.
