Tamil Nadu’s tourism sector is gearing up for the inaugural Tamil Nadu Travel Expo (TTE), scheduled to take place from September 20 to 22, 2024, at the IDA Scudder Auditorium in Madurai. This landmark event aims to boost the state’s tourism profile and attract a larger number of visitors both from within India and neighboring countries.
The Tamil Nadu Travel Expo is being organized as a collaborative effort by the Travel Club, Madurai, the Confederation of Indian Industry (CII), and the South India Hotels and Restaurants Association (SIHRA), with strong support from the Department of Tourism, Government of Tamil Nadu, and the Ministry of Tourism, Government of India.
Designed as a buyer-seller meet, the TTE will welcome 250 prospective buyers, including tour operators, travel agents, and influencers from India, Malaysia, Singapore, Sri Lanka, and Bangladesh. The event organizers will cover lodging and boarding expenses for these buyers, facilitating their exploration of Tamil Nadu’s rich travel and tourism offerings.
The expo will feature between 150 to 200 stakeholders and sellers representing Tamil Nadu’s diverse tourism sectors, including heritage tourism, medical and wellness tourism, and destination wedding planning. These participants will showcase the state’s unique experiences through themed stalls and table displays.
On September 22, the final day of the expo, the event will be open to the public, allowing local residents and visitors to experience Tamil Nadu’s varied tourism themes.
T Nataraajan, the Honorary Secretary of SIHRA, has been appointed as the Convenor of this pioneering event, which is poised to become a significant fixture in Tamil Nadu’s tourism calendar.
