The Saudi Tourism Authority (STA) recently hosted a series of exclusive events including ‘Epicurean Saudi’ in Mumbai, and ‘Brewtopia – A Qahwa Experience’ in Bengaluru and Delhi, offering unparalleled dining and coffee appreciation pop–ups. Specially curated for select travel trade partners and media influencers, the goal was to give attendees …
The Saudi Tourism Authority (STA) recently hosted Brewtopia – A Qahwa Experience for travel trade partners in Bengaluru. This exclusive event, held at Olive Beach this August, welcomed 30 members of travel trade associations, offering them an immersive taste of Saudi’s rich coffee culture. The event aimed to enhance destination …
Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi Tourism Ambassador, Lionel Messi. Launching across key target markets in Europe, India and China, the “Go Beyond What You Think” campaign is anchored on consumer insights, which revealed there are …
